Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 79
... person who called or informed the listener was someone in whom he had confidence , the listener would be particularly susceptible to accepting that person's opinion . I had just gone to the store to get some last - minute things for my ...
... person who called or informed the listener was someone in whom he had confidence , the listener would be particularly susceptible to accepting that person's opinion . I had just gone to the store to get some last - minute things for my ...
Halaman 152
... person's expectations ( opinions ) on a number of related issues . A more important aspect of this interaction for the research reported in Com- munication and Persuasion was that change in a person's general attitude might result from ...
... person's expectations ( opinions ) on a number of related issues . A more important aspect of this interaction for the research reported in Com- munication and Persuasion was that change in a person's general attitude might result from ...
Halaman 369
... person made a difference . Almost everything and anything , it seemed , made some kind of difference . In other ... person in the life cycle , and in the whole social web of community life , were related to whether that person would be a ...
... person made a difference . Almost everything and anything , it seemed , made some kind of difference . In other ... person in the life cycle , and in the whole social web of community life , were related to whether that person would be a ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women