Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
Dari dalam buku
Hasil 1-3 dari 62
Halaman 12
... medium . However , it was not until the early part of the nineteenth century that ordinary people began to have direct experiences with the printed word . Books , of course , are the oldest print medium . They were first pro- duced by a ...
... medium . However , it was not until the early part of the nineteenth century that ordinary people began to have direct experiences with the printed word . Books , of course , are the oldest print medium . They were first pro- duced by a ...
Halaman 13
... medium ; it was " the only game in town . " It had no real competitors until the growth of the movies and the development of broadcasting . The peak of newspaper usage in the United States was during the decade 1910-1920 ( the period of ...
... medium ; it was " the only game in town . " It had no real competitors until the growth of the movies and the development of broadcasting . The peak of newspaper usage in the United States was during the decade 1910-1920 ( the period of ...
Halaman 16
... medium . Today , Americans own an astonishing number of radio receivers . In the form of automobile , kitchen , bedside , and portable radios , the average is nearly eight sets per household . Thus , radio remains a mass medium in spite ...
... medium . Today , Americans own an astonishing number of radio receivers . In the form of automobile , kitchen , bedside , and portable radios , the average is nearly eight sets per household . Thus , radio remains a mass medium in spite ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women