Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 27
... content in media messages . But as studies went on , this kind of influence was difficult to demonstrate . It was realized that the media could produce long- range and indirect influences , but these were difficult to study . The most ...
... content in media messages . But as studies went on , this kind of influence was difficult to demonstrate . It was realized that the media could produce long- range and indirect influences , but these were difficult to study . The most ...
Halaman 28
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. the important idea is that the theory does not assume that people see some action in media content and then immediately and uniformly imitate that action . Modeling may come later ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. the important idea is that the theory does not assume that people see some action in media content and then immediately and uniformly imitate that action . Modeling may come later ...
Halaman 374
... media influences . These are the uses and gratifications approach - actually an old idea that continues to be ... content selectively , com- mensurate with their needs and interests . They incorporate that content into their activities ...
... media influences . These are the uses and gratifications approach - actually an old idea that continues to be ... content selectively , com- mensurate with their needs and interests . They incorporate that content into their activities ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women