Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
Dari dalam buku
Hasil 1-3 dari 86
Halaman xii
... mass communication , each is strongly rooted in its specific historical setting . Perhaps it is this strong strain of event - oriented research which made jour- nalism schools feel especially comfortable with mass communication re ...
... mass communication , each is strongly rooted in its specific historical setting . Perhaps it is this strong strain of event - oriented research which made jour- nalism schools feel especially comfortable with mass communication re ...
Halaman 3
... research . Seldom have they been willing to abandon a theory because someone ... research did not move forward in a neat and orderly way ... communication . Unless the mass concept is DEVELOPING FRAMEWORKS FOR STUDYING MASS COMMUNICATION 3.
... research . Seldom have they been willing to abandon a theory because someone ... research did not move forward in a neat and orderly way ... communication . Unless the mass concept is DEVELOPING FRAMEWORKS FOR STUDYING MASS COMMUNICATION 3.
Halaman 179
... research became designed not to demonstrate the awe- some power of mass communication but to trace more subtle and complex patterns of its influence . The research community , if not the public , was clearly aware that a hypothesis of ...
... research became designed not to demonstrate the awe- some power of mass communication but to trace more subtle and complex patterns of its influence . The research community , if not the public , was clearly aware that a hypothesis of ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women