Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman x
... mass communication and its role in our society . Each of these eleven works set in motion dozens of subsequent investigations aimed at clarifying and detailing our understanding of mass communication . For the most part , social science ...
... mass communication and its role in our society . Each of these eleven works set in motion dozens of subsequent investigations aimed at clarifying and detailing our understanding of mass communication . For the most part , social science ...
Halaman xiii
... mass media of the 1980s are vastly differ- ent from those of our childhood . If there is to be a mass communication science , it must be ... mass media . These trends will shape much of the mass communication research FOREWORD xiii.
... mass media of the 1980s are vastly differ- ent from those of our childhood . If there is to be a mass communication science , it must be ... mass media . These trends will shape much of the mass communication research FOREWORD xiii.
Halaman 3
... mass communication in modern society . In spite of this unsystematic development , earlier studies did have at least some influence on ... communication . Unless the mass concept is DEVELOPING FRAMEWORKS FOR STUDYING MASS COMMUNICATION 3.
... mass communication in modern society . In spite of this unsystematic development , earlier studies did have at least some influence on ... communication . Unless the mass concept is DEVELOPING FRAMEWORKS FOR STUDYING MASS COMMUNICATION 3.
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women