Milestones in mass communication research: media effects |
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Halaman 63
The Cross- ley survey of listeners taken the week before the broadcast gave 34.7
percent of the listening audience to "The Edgar Bergen Show" and only 3.6
percent to the "Mercury Theatre." The critical factor here was the American
listener's ...
The Cross- ley survey of listeners taken the week before the broadcast gave 34.7
percent of the listening audience to "The Edgar Bergen Show" and only 3.6
percent to the "Mercury Theatre." The critical factor here was the American
listener's ...
Halaman 71
A large proportion of listeners, particularly those in the lower income and
educational groups, had learned to rely more on radio for the news than on
newspapers. Almost all of the listeners who had been frightened and were
interviewed ...
A large proportion of listeners, particularly those in the lower income and
educational groups, had learned to rely more on radio for the news than on
newspapers. Almost all of the listeners who had been frightened and were
interviewed ...
Halaman 72
This technique appeared to have a powerful effect on the listeners. I believed the
broadcast as soon as I heard the Professor from Princeton and the officials in
Washington. I knew it was an awfully dangerous situation when all those military
...
This technique appeared to have a powerful effect on the listeners. I believed the
broadcast as soon as I heard the Professor from Princeton and the officials in
Washington. I knew it was an awfully dangerous situation when all those military
...
Apa yang dikatakan orang - Tulis resensi
Kami tak menemukan resensi di tempat biasanya.
Edisi yang lain - Lihat semua
Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means media content medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women
Buku ini dirujuk
Critical theory and methodology, Volume 3 Raymond Allan Morrow,David D. Brown Tampilan cuplikan - 1994 |
Informasi bibliografi
| Judul | Milestones in mass communication research: media effects |
| Pengarang | Shearon Lowery, Melvin Lawrence DeFleur |
| Penerbit | Longman, 1983 |
| ISBN | 0582283523, 9780582283527 |
| Tebal | 398 halaman |
| Ekspor Kutipan | BiBTeX EndNote RefMan |