Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 97
... issues confronting their nation , even during a presidential election when the issues are receiving heavy attention in the campaign . However , thinking about the issues does make a difference in voting intentions and behavior . Those ...
... issues confronting their nation , even during a presidential election when the issues are receiving heavy attention in the campaign . However , thinking about the issues does make a difference in voting intentions and behavior . Those ...
Halaman 98
... issues , and poli- cies toward labor were others . The strikingly different personalities of the candidates appealed to different types of voters . Willkie's lack of experi- ence in foreign affairs troubled some ; his strong business ...
... issues , and poli- cies toward labor were others . The strikingly different personalities of the candidates appealed to different types of voters . Willkie's lack of experi- ence in foreign affairs troubled some ; his strong business ...
Halaman 381
... issue closely related to the agenda - setting function of the press is the degree to which the meanings attached to issues by the public ( e.g. , perceived importance ) play a part in formulating public policy . In other words , if the ...
... issue closely related to the agenda - setting function of the press is the degree to which the meanings attached to issues by the public ( e.g. , perceived importance ) play a part in formulating public policy . In other words , if the ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women