Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 10
... increase in literacy which has an influence on their perceptions and participation in government . Modern societies ... increases in social differentiation and psychological isolation in urban - industrial populations brought about by ...
... increase in literacy which has an influence on their perceptions and participation in government . Modern societies ... increases in social differentiation and psychological isolation in urban - industrial populations brought about by ...
Halaman 102
... increase interest . 2. Increased interest brings increased exposure . This is a circular effect . The more people pay attention , the more interesting the campaign becomes and this increases their interest even more . 3. Increased ...
... increase interest . 2. Increased interest brings increased exposure . This is a circular effect . The more people pay attention , the more interesting the campaign becomes and this increases their interest even more . 3. Increased ...
Halaman 161
... increase the level of emotional arousal . Furthermore , it was found that fear - appeals did increase conformity with recommended practices . However , the results were surprising , to say the least . It was the minimal appeal ( not the ...
... increase the level of emotional arousal . Furthermore , it was found that fear - appeals did increase conformity with recommended practices . However , the results were surprising , to say the least . It was the minimal appeal ( not the ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women