Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 19
... idea or found it presumptuous . Some in well- established scientific fields dismissed such an effort as preposterous . Human behavior was too complex , they said , or too erratic and unpredict- able . And how on earth could one quantify ...
... idea or found it presumptuous . Some in well- established scientific fields dismissed such an effort as preposterous . Human behavior was too complex , they said , or too erratic and unpredict- able . And how on earth could one quantify ...
Halaman 28
... ideas cannot be expressed in a few sentences . However , the central idea is meaning . We respond toward any situation or object in terms of its meaning , as we interpret it . In large part , our personal meanings come to us through ...
... ideas cannot be expressed in a few sentences . However , the central idea is meaning . We respond toward any situation or object in terms of its meaning , as we interpret it . In large part , our personal meanings come to us through ...
Halaman 201
... idea , the study did not trace the actual movement of ideas from the media to those who were identified as opinion leaders and on to the individuals that they influenced . The authors appear to have set out to do this but they had to ...
... idea , the study did not trace the actual movement of ideas from the media to those who were identified as opinion leaders and on to the individuals that they influenced . The authors appear to have set out to do this but they had to ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women