Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 21
... given generalization was merely a reflection of chance . As the movement toward quantification became more sophisticated , additional procedures were devised for probing into areas previously not accessible to scientific approaches ...
... given generalization was merely a reflection of chance . As the movement toward quantification became more sophisticated , additional procedures were devised for probing into areas previously not accessible to scientific approaches ...
Halaman 156
... given before the communication , college students were asked to judge the trustworthiness of a long list of sources ... given the articles to read . Each student received a booklet con- taining one article on each of the four topics ...
... given before the communication , college students were asked to judge the trustworthiness of a long list of sources ... given the articles to read . Each student received a booklet con- taining one article on each of the four topics ...
Halaman 375
... given form of content satisfies , or how such gratification leads to behavioral conse- quences . Nevertheless , research continues to try to find answers to these questions . In many respects , this approach represents a modern version ...
... given form of content satisfies , or how such gratification leads to behavioral conse- quences . Nevertheless , research continues to try to find answers to these questions . In many respects , this approach represents a modern version ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women