Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 70
... findings may have limitations , they give us insight and understanding of the reasons why a radio broadcast caused more than a million people to panic . The Findings The findings have several dimensions . As we noted earlier , the study ...
... findings may have limitations , they give us insight and understanding of the reasons why a radio broadcast caused more than a million people to panic . The Findings The findings have several dimensions . As we noted earlier , the study ...
Halaman 126
... findings of these additional studies need not be presented in detail because they parallel on almost every point those obtained from the evalu- ation of The Battle of Britain . Instead , the implications of the findings from the ...
... findings of these additional studies need not be presented in detail because they parallel on almost every point those obtained from the evalu- ation of The Battle of Britain . Instead , the implications of the findings from the ...
Halaman 182
... findings of social and be- havioral science research concerning the nature and functioning of small groups became a fertile source for insights into how people could be ex- pected to act in a mass communication setting . The research ...
... findings of social and be- havioral science research concerning the nature and functioning of small groups became a fertile source for insights into how people could be ex- pected to act in a mass communication setting . The research ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women