Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 124
... film " group . We noted that various objectives were built into the content of the film , and these were assessed by items in the questionnaire . Simple percentage comparisons show the influence of the film in reaching those objectives ...
... film " group . We noted that various objectives were built into the content of the film , and these were assessed by items in the questionnaire . Simple percentage comparisons show the influence of the film in reaching those objectives ...
Halaman 127
... film . 2. The films also had some marked effects on opinions where the film specifically covered the factors involved in the particular interpre- tation , that is , where the opinion item was prepared on the basis of film - content ...
... film . 2. The films also had some marked effects on opinions where the film specifically covered the factors involved in the particular interpre- tation , that is , where the opinion item was prepared on the basis of film - content ...
Halaman 129
... films ? And did they believe that the films gave a true picture of the events depicted ? For the most part , the men studied were those involved in the film evaluation studies , who had seen the film . However , as we will indicate ...
... films ? And did they believe that the films gave a true picture of the events depicted ? For the most part , the men studied were those involved in the film evaluation studies , who had seen the film . However , as we will indicate ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women