Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 42
... experiments were com- pleted . Some studied the effect of a single film on changing attitudes . Others studied the cumulative effect of two and even three pictures dealing with the same theme . Finally , a number of studies assessed the ...
... experiments were com- pleted . Some studied the effect of a single film on changing attitudes . Others studied the cumulative effect of two and even three pictures dealing with the same theme . Finally , a number of studies assessed the ...
Halaman 43
... experiments . They were all residents of Mooseheart , a community for children of deceased members of a national organization . Two attitudes were under study . In one set of experiments , the subjects saw two antiwar films - All Quiet ...
... experiments . They were all residents of Mooseheart , a community for children of deceased members of a national organization . Two attitudes were under study . In one set of experiments , the subjects saw two antiwar films - All Quiet ...
Halaman 121
... experimental study of the persuasion process . " THE FILM EVALUATION STUDIES A series of experiments were carried out , aimed at assessing the degree to which exposure to the films described above resulted in changes in their audiences ...
... experimental study of the persuasion process . " THE FILM EVALUATION STUDIES A series of experiments were carried out , aimed at assessing the degree to which exposure to the films described above resulted in changes in their audiences ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women