Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 122
... Experimental Procedures The research was organized around ( 1 ) the use of an experimental group of subjects that actually saw the film , and a control group of very similar subjects who did not see the film , and ( 2 ) the ...
... Experimental Procedures The research was organized around ( 1 ) the use of an experimental group of subjects that actually saw the film , and a control group of very similar subjects who did not see the film , and ( 2 ) the ...
Halaman 151
... experimental set- tings . For one , most of the researchers had backgrounds in experimental psychology . They were therefore familiar with and had confidence in ex- perimental methods . More importantly , the researchers were searching ...
... experimental set- tings . For one , most of the researchers had backgrounds in experimental psychology . They were therefore familiar with and had confidence in ex- perimental methods . More importantly , the researchers were searching ...
Halaman 173
... experimental psychology applied to the study of the effects of communications . The project provided for experiments with " strategic variations " to test for and isolate the effects of relevant variables . Some researchers , however ...
... experimental psychology applied to the study of the effects of communications . The project provided for experiments with " strategic variations " to test for and isolate the effects of relevant variables . Some researchers , however ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women