Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 5
... earlier . The idea of producing goods for entrepreneurs to market was well - established in Europe long before the mid - 1700s . Developments in science and engineering were about to yield new power sources and ma- chinery . The next ...
... earlier . The idea of producing goods for entrepreneurs to market was well - established in Europe long before the mid - 1700s . Developments in science and engineering were about to yield new power sources and ma- chinery . The next ...
Halaman 121
... earlier . In designing this research , the experimenters had advantages that had seldom before existed regarding control over their subjects . They could choose where , when , and how many subjects would see a particular film . They did ...
... earlier . In designing this research , the experimenters had advantages that had seldom before existed regarding control over their subjects . They could choose where , when , and how many subjects would see a particular film . They did ...
Halaman 384
... earlier ones . We men- tioned the term " Watergate " earlier . At one time it referred merely to a fashionable apartment and hotel complex beside the Potomac River in Washington , D.C. Massive publicity about misdeeds associated with ...
... earlier ones . We men- tioned the term " Watergate " earlier . At one time it referred merely to a fashionable apartment and hotel complex beside the Potomac River in Washington , D.C. Massive publicity about misdeeds associated with ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women