Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 187
... clear , however , whether this sample size was actually achieved in their first round of interviews ( in June ) or not . However , it should be kept in mind that the final assembly of data was not simply a compilation of results from a ...
... clear , however , whether this sample size was actually achieved in their first round of interviews ( in June ) or not . However , it should be kept in mind that the final assembly of data was not simply a compilation of results from a ...
Halaman 199
... clear . This reflects the central role of motion pictures in the lives of the young people of the time . Among the girls , 58 percent claimed to have influenced others on movie choices , a very high figure . For small family wives the ...
... clear . This reflects the central role of motion pictures in the lives of the young people of the time . Among the girls , 58 percent claimed to have influenced others on movie choices , a very high figure . For small family wives the ...
Halaman 201
... clear limitations , to say the least . In addition , the goals of the research were never made clear from a conceptual point of view . For example , although much was made of the " flow " idea , the study did not trace the actual ...
... clear limitations , to say the least . In addition , the goals of the research were never made clear from a conceptual point of view . For example , although much was made of the " flow " idea , the study did not trace the actual ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women