Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
Dari dalam buku
Hasil 1-3 dari 39
Halaman 178
... ( Chapter 2 ) and the investigation of the " War of the Worlds " broadcast ( Chapter 3 ) had seemed to support the conclusion that the media had immediate , powerful , and direct influences on their audiences . But subsequent studies ...
... ( Chapter 2 ) and the investigation of the " War of the Worlds " broadcast ( Chapter 3 ) had seemed to support the conclusion that the media had immediate , powerful , and direct influences on their audiences . But subsequent studies ...
Halaman 291
... Chapter 12 ) . The basic utility of this milestone is the exhaustive research upon which its findings were based . In many ways it resembled the earlier movie study ( Chapter 2 ) . As we have seen , the authors ' investigations and ...
... Chapter 12 ) . The basic utility of this milestone is the exhaustive research upon which its findings were based . In many ways it resembled the earlier movie study ( Chapter 2 ) . As we have seen , the authors ' investigations and ...
Halaman 376
... Chapter 1 as an im- portant emerging theory of media effects . As such , it remains one of the more significant guides to research in the future . Individuals do pick up new ideas , action patterns , and modes of psychological ...
... Chapter 1 as an im- portant emerging theory of media effects . As such , it remains one of the more significant guides to research in the future . Individuals do pick up new ideas , action patterns , and modes of psychological ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women