Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 100
... campaign , the pool of such uninterested and undecided potential voters grew smaller and smaller . Campaign managers had to exert their greatest efforts to interest such people in supporting their candidate . The Problem of Cross ...
... campaign , the pool of such uninterested and undecided potential voters grew smaller and smaller . Campaign managers had to exert their greatest efforts to interest such people in supporting their candidate . The Problem of Cross ...
Halaman 101
... campaign , efforts are intensified to attract undecided voters , and these efforts can pay off . Thus , both the potential voter with low interest in the campaign and those under cross pressures become targets of special efforts as the ...
... campaign , efforts are intensified to attract undecided voters , and these efforts can pay off . Thus , both the potential voter with low interest in the campaign and those under cross pressures become targets of special efforts as the ...
Halaman 106
... campaign story in a newspaper ; and 26 percent had read a campaign - related article in a magazine . Earlier in the campaign , such material had been ignored by one - half to three - fourths of the population interviewed . But even in ...
... campaign story in a newspaper ; and 26 percent had read a campaign - related article in a magazine . Earlier in the campaign , such material had been ignored by one - half to three - fourths of the population interviewed . But even in ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women