Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 380
... Agenda Setting The basic idea of agenda setting is usually traced to a brief passage in a book by political scientist Bernard Cohen . In 1963 he wrote that " The press may not be successful much of the time in telling people what to ...
... Agenda Setting The basic idea of agenda setting is usually traced to a brief passage in a book by political scientist Bernard Cohen . In 1963 he wrote that " The press may not be successful much of the time in telling people what to ...
Halaman 381
... agenda - setting function of the press is the degree to which the meanings attached to issues by the public ( e.g. , perceived importance ) play a part in formulating public policy . In other words , if the press emphasizes a given ...
... agenda - setting function of the press is the degree to which the meanings attached to issues by the public ( e.g. , perceived importance ) play a part in formulating public policy . In other words , if the press emphasizes a given ...
Halaman 386
... agenda setting . See , for example : Maxwell E. McCombs and Donald L. Shaw , " The Agenda - Setting Function of Mass Media , " Public Opinion Quarterly , 1972 , pp . 176-187 ; also J. McLeod , L. Becker , and J. Byrnes , “ Another Look ...
... agenda setting . See , for example : Maxwell E. McCombs and Donald L. Shaw , " The Agenda - Setting Function of Mass Media , " Public Opinion Quarterly , 1972 , pp . 176-187 ; also J. McLeod , L. Becker , and J. Byrnes , “ Another Look ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women