Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 179
... actually a follow - up of the research reported in Chapter 4 , on the impact of a mass - communicated presidential campaign . The new effort probed into the nature of opinion leaders and the kinds of influences they had on their ...
... actually a follow - up of the research reported in Chapter 4 , on the impact of a mass - communicated presidential campaign . The new effort probed into the nature of opinion leaders and the kinds of influences they had on their ...
Halaman 201
... actually represented some type of flow from a mass medium to an audience . The strategy of interviewing in April , then returning some months later to look for changes , was not adequate to the task . The researchers should have focused ...
... actually represented some type of flow from a mass medium to an audience . The strategy of interviewing in April , then returning some months later to look for changes , was not adequate to the task . The researchers should have focused ...
Halaman 241
... actually happened . For example , a ten - year - old boy was referred to Wertham because he had been accused of drowning a younger boy . Another boy had witnessed the act , but the subject denied doing it . The authorities felt ...
... actually happened . For example , a ten - year - old boy was referred to Wertham because he had been accused of drowning a younger boy . Another boy had witnessed the act , but the subject denied doing it . The authorities felt ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women