Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 6
... activities increased in scope , larger and larger amounts of capital were required . Through the sale of shares , it was possible to obtain funds from hundreds or even thousands of owners willing to risk their capital for a ...
... activities increased in scope , larger and larger amounts of capital were required . Through the sale of shares , it was possible to obtain funds from hundreds or even thousands of owners willing to risk their capital for a ...
Halaman 7
... activities of each person's position are carefully set forth ; patterns of power and authority are clearly defined ; the system of rewards and punishments is specified in contractual agree- ments . There are no real alternatives to this ...
... activities of each person's position are carefully set forth ; patterns of power and authority are clearly defined ; the system of rewards and punishments is specified in contractual agree- ments . There are no real alternatives to this ...
Halaman 19
... activities ? Many scoffed at the idea or found it presumptuous . Some in well- established scientific fields dismissed such an effort as preposterous . Human behavior was too complex , they said , or too erratic and unpredict- able ...
... activities ? Many scoffed at the idea or found it presumptuous . Some in well- established scientific fields dismissed such an effort as preposterous . Human behavior was too complex , they said , or too erratic and unpredict- able ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women