Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman xiii
... Schramm's description of mass communication re- search as a crossroads where many pass but few tarry , may continue to be at least partially true forever . Since the time of that original statement by Schramm , a number of institutions ...
... Schramm's description of mass communication re- search as a crossroads where many pass but few tarry , may continue to be at least partially true forever . Since the time of that original statement by Schramm , a number of institutions ...
Halaman 291
... Schramm , Lyle , and Parker concluded that overall the effects of television pointed as much to the parents as to television . Parents who provided their children with warm , secure relationships and an interesting home life had little ...
... Schramm , Lyle , and Parker concluded that overall the effects of television pointed as much to the parents as to television . Parents who provided their children with warm , secure relationships and an interesting home life had little ...
Halaman 293
... Schramm , Lyle , and Parker conducted cross - sectional surveys in several communities , but with a variety of goals in mind . Thus , their findings were not always comparable . In spite of this , the authors attempted to make cross ...
... Schramm , Lyle , and Parker conducted cross - sectional surveys in several communities , but with a variety of goals in mind . Thus , their findings were not always comparable . In spite of this , the authors attempted to make cross ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women