Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman xvi
... Press . Figures 3 , 4 , and 5 are from The People's Choice by Paul F. Lazarsfeld , Bernard Berelson , and Hazel Gaudet © 1948 by Columbia University Press . Reprinted by permission . Figures 6 , 7 , 8 , and 9 , and Tables 4 and 5 are ...
... Press . Figures 3 , 4 , and 5 are from The People's Choice by Paul F. Lazarsfeld , Bernard Berelson , and Hazel Gaudet © 1948 by Columbia University Press . Reprinted by permission . Figures 6 , 7 , 8 , and 9 , and Tables 4 and 5 are ...
Halaman 202
... Press , 1939 ) . See also : Elton Mayo , Human Problems in an Industrial Civilization ( New York : The Viking Press , 1966 ) ; first published in 1933 . 6. W. Lloyd Warner and Paul S. Lunt , The Social Life of a Modern Community , Vol ...
... Press , 1939 ) . See also : Elton Mayo , Human Problems in an Industrial Civilization ( New York : The Viking Press , 1966 ) ; first published in 1933 . 6. W. Lloyd Warner and Paul S. Lunt , The Social Life of a Modern Community , Vol ...
Halaman 380
... press may not be successful much of the time in telling people what to think , but it is stunningly successful in telling its readers what to think about . " 11 The idea that the press provides surveillance of the environment , and that ...
... press may not be successful much of the time in telling people what to think , but it is stunningly successful in telling its readers what to think about . " 11 The idea that the press provides surveillance of the environment , and that ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women