Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 60
... MERCURY THEATRE AND THE WAR OF THE WORLDS " Mercury Theatre on the Air , " sponsored by CBS , had been broadcasting since June of 1938. ( The program lacked a commercial sponsor until the week following the War of the Worlds broadcast ...
... MERCURY THEATRE AND THE WAR OF THE WORLDS " Mercury Theatre on the Air , " sponsored by CBS , had been broadcasting since June of 1938. ( The program lacked a commercial sponsor until the week following the War of the Worlds broadcast ...
Halaman 61
... Mercury Theatre . Welles and Houseman selected the shows ; Howard Koch wrote the dramatic scripts . Interestingly , the panic broadcast almost did not come off . On the Tuesday preceding the broadcast , Howard Koch had not yet finished ...
... Mercury Theatre . Welles and Houseman selected the shows ; Howard Koch wrote the dramatic scripts . Interestingly , the panic broadcast almost did not come off . On the Tuesday preceding the broadcast , Howard Koch had not yet finished ...
Halaman 73
... Mercury Theatre was competing with the most popular pro- gram on the air , Edgar Bergen and Charlie McCarthy . Most listeners heard their first routine and changed the station when an unpopular singer came on the show . Another reason ...
... Mercury Theatre was competing with the most popular pro- gram on the air , Edgar Bergen and Charlie McCarthy . Most listeners heard their first routine and changed the station when an unpopular singer came on the show . Another reason ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women