Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 150
... Hovland , who had been one of the principal researchers in the Army's investigations of the persuasive use of films . Prior to the war , Hovland had been a " rising star " in experimental psychology at Yale , but the demands of the war ...
... Hovland , who had been one of the principal researchers in the Army's investigations of the persuasive use of films . Prior to the war , Hovland had been a " rising star " in experimental psychology at Yale , but the demands of the war ...
Halaman 153
... Hovland , Janis , and Kelley was a learning model - in essence , a stimulus - response model . In the learning of new attitudes , Hovland and his associates believed that three variables were important : attention , comprehension , and ...
... Hovland , Janis , and Kelley was a learning model - in essence , a stimulus - response model . In the learning of new attitudes , Hovland and his associates believed that three variables were important : attention , comprehension , and ...
Halaman 175
... Hovland and the other researchers at the Yale Communication Program did not give up on the search for the magic keys . Communication and Per- suasion was only a start . For years to come , the search would continue . Carl Hovland led ...
... Hovland and the other researchers at the Yale Communication Program did not give up on the search for the magic keys . Communication and Per- suasion was only a start . For years to come , the search would continue . Carl Hovland led ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women