Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 98
... women who have for years listened to them regularly . And yet , we should not expect a single conclusive result . Unlike a single concerted campaign , with effects that can be measured by modern devices of social research , the putative ...
... women who have for years listened to them regularly . And yet , we should not expect a single conclusive result . Unlike a single concerted campaign , with effects that can be measured by modern devices of social research , the putative ...
Halaman 198
... women studied could identify such a person . This varied considerably with age and education . Older , better educated women were more able to identify such a generally influential person . Younger women with less education often could ...
... women studied could identify such a person . This varied considerably with age and education . Older , better educated women were more able to identify such a generally influential person . Younger women with less education often could ...
Halaman 370
... women were portrayed in a more negative fashion than older men and were almost never portrayed as “ successful . " The exception again was the soap opera . Here , women's roles were stronger , and older women had very positive , serious ...
... women were portrayed in a more negative fashion than older men and were almost never portrayed as “ successful . " The exception again was the soap opera . Here , women's roles were stronger , and older women had very positive , serious ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women