Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 245
... watching professional stars on television and as a result became playground sensations until they began to imitate their young friends instead of the TV performers . Typical comments children made about television were : “ It helps me ...
... watching professional stars on television and as a result became playground sensations until they began to imitate their young friends instead of the TV performers . Typical comments children made about television were : “ It helps me ...
Halaman 355
... watching TV models do so.23 Critics , however , point out that these studies all took place in laboratory settings and that they are not like the typical television - watching situation . However , field studies have been carried out ...
... watching TV models do so.23 Critics , however , point out that these studies all took place in laboratory settings and that they are not like the typical television - watching situation . However , field studies have been carried out ...
Halaman 413
... watching television , 330-331 background of , 315-317 in cartoons , 319 comparisons with other countries , 321 conclusions and implications , 339-341 content analysis of televised violence , 318-320 criticisms and Senate hearings , 337 ...
... watching television , 330-331 background of , 315-317 in cartoons , 319 comparisons with other countries , 321 conclusions and implications , 339-341 content analysis of televised violence , 318-320 criticisms and Senate hearings , 337 ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women