Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 84
... voters would review carefully the issues and the candidates and make a decision on the basis of enlightened self - interest only after learning and assessing all of the facts . Activation , on the other hand , takes place because voters ...
... voters would review carefully the issues and the candidates and make a decision on the basis of enlightened self - interest only after learning and assessing all of the facts . Activation , on the other hand , takes place because voters ...
Halaman 281
... voters as a whole , the pattern between heavy and light users was the reverse of that for television . Candidate ... voters ? In other words , did the advertisements influence voters in setting personal agendas ? One important condition ...
... voters as a whole , the pattern between heavy and light users was the reverse of that for television . Candidate ... voters ? In other words , did the advertisements influence voters in setting personal agendas ? One important condition ...
Halaman 283
... voters are even more correlated ( 0.94 ) between times 1 and 2. There are also correlations between media and voter agendas at each of the time periods ( 0.46 and 0.10 , respectively ) . Thus far , these data do not provide for causal ...
... voters are even more correlated ( 0.94 ) between times 1 and 2. There are also correlations between media and voter agendas at each of the time periods ( 0.46 and 0.10 , respectively ) . Thus far , these data do not provide for causal ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women