Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 75
... vote early and some late ? In short , how do votes develop ? Why do people vote as they do ? " Neither the research report of the investigators nor the summary 4 / THE PEOPLE'S CHOICE : THE MEDIA IN A POLITICAL CAMPAIGN 75.
... vote early and some late ? In short , how do votes develop ? Why do people vote as they do ? " Neither the research report of the investigators nor the summary 4 / THE PEOPLE'S CHOICE : THE MEDIA IN A POLITICAL CAMPAIGN 75.
Halaman 77
... vote Republican ) , occupation ( with blue - collar laborers more likely to be sympathetic toward the Democratic candidate ) , and age ( with older people more conservative generally and more likely to lean toward the Republican ...
... vote Republican ) , occupation ( with blue - collar laborers more likely to be sympathetic toward the Democratic candidate ) , and age ( with older people more conservative generally and more likely to lean toward the Republican ...
Halaman 84
... vote to support that party's candidate . It is hardly a rational model , because the opposition is given little systematic consideration . Nevertheless , activation is one of the princi- pal effects that results from the flow of ...
... vote to support that party's candidate . It is hardly a rational model , because the opposition is given little systematic consideration . Nevertheless , activation is one of the princi- pal effects that results from the flow of ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women