Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
Dari dalam buku
Hasil 1-3 dari 36
Halaman 361
... viewers and whether or not such messages were likely to encourage healthy or unhealthy lifestyles . Media researchers were quick to follow up on this suggestion , and their zeal produced a plethora of published articles in the ...
... viewers and whether or not such messages were likely to encourage healthy or unhealthy lifestyles . Media researchers were quick to follow up on this suggestion , and their zeal produced a plethora of published articles in the ...
Halaman 367
... viewers to question the adequacy of their own families . Indeed , it has been hypothesized that viewers learn family roles and ways to solve family problems by watching TV families . Another family - related question addressed was ...
... viewers to question the adequacy of their own families . Indeed , it has been hypothesized that viewers learn family roles and ways to solve family problems by watching TV families . Another family - related question addressed was ...
Halaman 370
... viewers , when compared to less frequent viewers , were more likely to view the elderly in general as hindrances to society . Several other studies in the same series found that young people who were heavy viewers tended to stereotype ...
... viewers , when compared to less frequent viewers , were more likely to view the elderly in general as hindrances to society . Several other studies in the same series found that young people who were heavy viewers tended to stereotype ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
31 bagian lainnya tidak diperlihatkan
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women