Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 189
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. chapter 9 Personal Influence : The Two - Step Flow of Communication The decade following World War II ( 1945-1955 ) was an extraordinarily active period for research on the effects ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. chapter 9 Personal Influence : The Two - Step Flow of Communication The decade following World War II ( 1945-1955 ) was an extraordinarily active period for research on the effects ...
Halaman 192
... two - step flow idea is the assumption that very opposite kinds of variables might be important . The two- step flow concept presumed a movement of information through interpersonal networks , from the media to people and from there to ...
... two - step flow idea is the assumption that very opposite kinds of variables might be important . The two- step flow concept presumed a movement of information through interpersonal networks , from the media to people and from there to ...
Halaman 236
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. research on the two - step flow helped fill this gap . It focused on the people involved and the roles that they played in this form of interpersonal transmission of information and ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. research on the two - step flow helped fill this gap . It focused on the people involved and the roles that they played in this form of interpersonal transmission of information and ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women