Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
Dari dalam buku
Hasil 1-3 dari 52
Halaman 29
... topics . Under investigation were attitudes toward people of different nationalities and races and attitudes toward socially significant topics such as crime , war , capital punishment , prohibition , and the treatment of criminals ...
... topics . Under investigation were attitudes toward people of different nationalities and races and attitudes toward socially significant topics such as crime , war , capital punishment , prohibition , and the treatment of criminals ...
Halaman 172
... topics ; the name of the source was given at the end of each article . Then , another questionnaire was administered immediately following this reading , asking for their opinions and evaluations of the article . The results of the ...
... topics ; the name of the source was given at the end of each article . Then , another questionnaire was administered immediately following this reading , asking for their opinions and evaluations of the article . The results of the ...
Halaman 199
... topic but usually do not seek them out for their opinions on a range of issues . Personal influence , then , takes place between people in face - to - face settings and concern rather specific topics . Opinion Leadership versus Other ...
... topic but usually do not seek them out for their opinions on a range of issues . Personal influence , then , takes place between people in face - to - face settings and concern rather specific topics . Opinion Leadership versus Other ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
31 bagian lainnya tidak diperlihatkan
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women