Milestones in Mass Communication Research: Media EffectsMilestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Putting these generalizations together inductively yielded the theory that people
who make up the mass society are very diverse in their psychological makeup
and in their locations in the social structure. This diversity leads them to select ...
Putting these generalizations together inductively yielded the theory that people
who make up the mass society are very diverse in their psychological makeup
and in their locations in the social structure. This diversity leads them to select ...
Halaman 400
This theory led people to believe that those who controlled the media could
control the public. Thus, the magic bullet theory implied that the media have
direct, immediate, and powerful effects of a uniform nature on those who pay
attention to ...
This theory led people to believe that those who controlled the media could
control the public. Thus, the magic bullet theory implied that the media have
direct, immediate, and powerful effects of a uniform nature on those who pay
attention to ...
Halaman 409
Media Effects Shearon Lowery. Magic bullet theory, 13-14, 399-400 Malcolm X,
293 Mandell, W., 177 Marketing areas, personal influence and, 202-204 Mark-
Ultra Mind Control Project, 215, 387 Marquis, Dorothy P., 26 Marshall, George C,
...
Media Effects Shearon Lowery. Magic bullet theory, 13-14, 399-400 Malcolm X,
293 Mandell, W., 177 Marketing areas, personal influence and, 202-204 Mark-
Ultra Mind Control Project, 215, 387 Marquis, Dorothy P., 26 Marshall, George C,
...
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RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adult agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women