Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 225
... stimulus intensity and response from the field of classical psychophysics . Work on this problem began during the ... stimulus intended to elicit some form of desired response . This stimulation can be presented to a responding audience ...
... stimulus intensity and response from the field of classical psychophysics . Work on this problem began during the ... stimulus intended to elicit some form of desired response . This stimulation can be presented to a responding audience ...
Halaman 226
... stimulus intensity ( S ) is increased by a given amount , the response of the subject ( R ) will also increase by a regular and predictable amount . The pattern of the curve is one of diminishing returns , and this shape is set by the ...
... stimulus intensity ( S ) is increased by a given amount , the response of the subject ( R ) will also increase by a regular and predictable amount . The pattern of the curve is one of diminishing returns , and this shape is set by the ...
Halaman 237
... Stimulus - Response Relationships : An Experiment in Leaflet Message Diffusion , ” Sociometry 19 ( March 1956 ) : 12-25 . ( See n . 3 in this article . ) ( +1 - 9. That is , if i denotes the ith increase in stimulus intensity , then r ...
... Stimulus - Response Relationships : An Experiment in Leaflet Message Diffusion , ” Sociometry 19 ( March 1956 ) : 12-25 . ( See n . 3 in this article . ) ( +1 - 9. That is , if i denotes the ith increase in stimulus intensity , then r ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women