Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
Dari dalam buku
Hasil 1-3 dari 21
Halaman 95
... soap operas ” that began on radio and which have survived on television up to the present time . In the late 1930s and early 1940s , these colorful dramas were avidly followed by millions of listeners every day , just as their televised ...
... soap operas ” that began on radio and which have survived on television up to the present time . In the late 1930s and early 1940s , these colorful dramas were avidly followed by millions of listeners every day , just as their televised ...
Halaman 97
... soap opera , to which she listened every day . To her dismay the serial was being discontinued for the summer and it ... operas that were regularly on the air . Questions That Guided the Research Generally , the research was designed to ...
... soap opera , to which she listened every day . To her dismay the serial was being discontinued for the summer and it ... operas that were regularly on the air . Questions That Guided the Research Generally , the research was designed to ...
Halaman 370
... soap operas presented the older person as important , attractive , and independent . Older men greatly outnumbered ... soap opera . Here , women's roles were stronger , and older women had very positive , serious roles . What are the ...
... soap operas presented the older person as important , attractive , and independent . Older men greatly outnumbered ... soap opera . Here , women's roles were stronger , and older women had very positive , serious roles . What are the ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
31 bagian lainnya tidak diperlihatkan
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women