Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 158
... sleeper effect . It was difficult to explain , but what had happened was that the subjects had forgotten some of the facts in the film on which their opinions had originally been changed to some degree . Then , freed from the factual ...
... sleeper effect . It was difficult to explain , but what had happened was that the subjects had forgotten some of the facts in the film on which their opinions had originally been changed to some degree . Then , freed from the factual ...
Halaman 173
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. Table 8.3 displays the effects of source credibility on opinion ... sleeper effect " ( discussed in chapters 2 and 7 ) . Thus , the researchers concluded that the effect of the source ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. Table 8.3 displays the effects of source credibility on opinion ... sleeper effect " ( discussed in chapters 2 and 7 ) . Thus , the researchers concluded that the effect of the source ...
Halaman 184
... sleeper effect ) . While forgetting could account for the decreased acceptance of the high - credibility source , it could not explain the delayed opinion change in positive direction . The researchers hypothesized that a dissociation ...
... sleeper effect ) . While forgetting could account for the decreased acceptance of the high - credibility source , it could not explain the delayed opinion change in positive direction . The researchers hypothesized that a dissociation ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women