Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 9
... significant changes in the proportion of the population that is urban . The social significance of urbanization is that it changes the quality of life . Above all , it brings unlike people together . In the early days of ...
... significant changes in the proportion of the population that is urban . The social significance of urbanization is that it changes the quality of life . Above all , it brings unlike people together . In the early days of ...
Halaman 72
... significant issues where Roosevelt was weakest . In a short time , he developed a considerable national following , considering the nature of his opponent . In the end , of course , Roosevelt won decisively . He gained 449 electoral ...
... significant issues where Roosevelt was weakest . In a short time , he developed a considerable national following , considering the nature of his opponent . In the end , of course , Roosevelt won decisively . He gained 449 electoral ...
Halaman 125
... significant in the decision to adopt . Of the interpersonal channels , neighbors were important in two ways . They played an increasingly significant role in bringing the seed to the attention of adopters during the early 1930s , and ...
... significant in the decision to adopt . Of the interpersonal channels , neighbors were important in two ways . They played an increasingly significant role in bringing the seed to the attention of adopters during the early 1930s , and ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women