Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 145
... showed parallel patterns . A second content theme in the film was that the British resisted heroically . Items in the questionnaire probed the degree to which the control and film groups differed in their opinions on this issue . A ...
... showed parallel patterns . A second content theme in the film was that the British resisted heroically . Items in the questionnaire probed the degree to which the control and film groups differed in their opinions on this issue . A ...
Halaman 323
... showed a high level of direct imitation ( i.e. , they hit or kicked the Bobo doll in the manner the model had done ) . Not surprisingly , those who observed the model punished showed relatively few imitative or aggressive responses ...
... showed a high level of direct imitation ( i.e. , they hit or kicked the Bobo doll in the manner the model had done ) . Not surprisingly , those who observed the model punished showed relatively few imitative or aggressive responses ...
Halaman 355
... showed that children were strongly influenced by what they had seen on television , and modeling of altruistic behavior was clearly demonstrated . Children who had watched generosity on the videotape gave more of their certifi- cates to ...
... showed that children were strongly influenced by what they had seen on television , and modeling of altruistic behavior was clearly demonstrated . Children who had watched generosity on the videotape gave more of their certifi- cates to ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women