Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman xii
... selected ? Several criteria were used , as outlined in detail in chapter 1. One criterion was theoretical significance — some studies brought about new ways of thinking about the process and effects of mass communication . Another was ...
... selected ? Several criteria were used , as outlined in detail in chapter 1. One criterion was theoretical significance — some studies brought about new ways of thinking about the process and effects of mass communication . Another was ...
Halaman 2
... SELECTED How were the specific studies included in the book selected ? The first criterion was that they had to be historically important . This could be the case for several reasons : Some provided an initial look at an aspect of the ...
... SELECTED How were the specific studies included in the book selected ? The first criterion was that they had to be historically important . This could be the case for several reasons : Some provided an initial look at an aspect of the ...
Halaman 209
... selected . Socioeconomic Status and Movie Influence . As in the case of gregariousness , status did not seem to be a factor in providing personal influence on movie selection . This was probably the case because people at all levels in ...
... selected . Socioeconomic Status and Movie Influence . As in the case of gregariousness , status did not seem to be a factor in providing personal influence on movie selection . This was probably the case because people at all levels in ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women