Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 197
... sample . In fact , they provide only the following paragraph : Within Decatur , the sample to be interviewed was drawn according to usual probability methods and nothing special need be said about it . Within each household , women ...
... sample . In fact , they provide only the following paragraph : Within Decatur , the sample to be interviewed was drawn according to usual probability methods and nothing special need be said about it . Within each household , women ...
Halaman 201
... sample ( see Table 9.1 ) . Consistent with the language of their time , they used the term girls to designate younger women . If a researcher did that today , he or she would be severely criticized . Socioeconomic Status . People at ...
... sample ( see Table 9.1 ) . Consistent with the language of their time , they used the term girls to designate younger women . If a researcher did that today , he or she would be severely criticized . Socioeconomic Status . People at ...
Halaman 268
... sample reflect the economic , racial , and social makeup of the community . A further factor in the selection of the final sample was that it included only voters who had not yet definitely decided how to vote . The grounds for this was ...
... sample reflect the economic , racial , and social makeup of the community . A further factor in the selection of the final sample was that it included only voters who had not yet definitely decided how to vote . The grounds for this was ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women