Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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... role . But for selecting a motion picture , newspaper ads had a much greater effect than personal contacts . In the world of fashion , by contrast , personal influence played an especially powerful role , although salespeople and ...
... role . But for selecting a motion picture , newspaper ads had a much greater effect than personal contacts . In the world of fashion , by contrast , personal influence played an especially powerful role , although salespeople and ...
Halaman 378
... Role Socialization : An Overview , ” in Pearl et al . , eds . , Television and Behavior , vol . 2 , pp . 179-190 . 65. G. Gorn , M. Goldberg , and R. Kanugo , " The Role of Educational Television in Changing the Intergroup Attitudes of ...
... Role Socialization : An Overview , ” in Pearl et al . , eds . , Television and Behavior , vol . 2 , pp . 179-190 . 65. G. Gorn , M. Goldberg , and R. Kanugo , " The Role of Educational Television in Changing the Intergroup Attitudes of ...
Halaman 384
... role of social category memberships in political pre- disposition and the influence of the mediated campaign in achieving activation , reinforcement , and ( limited ) conversion . But perhaps most important of all was the unanticipated ...
... role of social category memberships in political pre- disposition and the influence of the mediated campaign in achieving activation , reinforcement , and ( limited ) conversion . But perhaps most important of all was the unanticipated ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women