Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 169
... response theories regard this assumption as basic - attitudes are changed only if the incentives for making a new response are greater than those for making the old response . In short , the theoretical model of Hovland and his ...
... response theories regard this assumption as basic - attitudes are changed only if the incentives for making a new response are greater than those for making the old response . In short , the theoretical model of Hovland and his ...
Halaman 225
... response , the Project Revere researchers felt that it would be better to develop a formal theory . It was hoped that a formal theory would predict the relationship between the frequency of message presentation and the proportion of the ...
... response , the Project Revere researchers felt that it would be better to develop a formal theory . It was hoped that a formal theory would predict the relationship between the frequency of message presentation and the proportion of the ...
Halaman 226
... response ) . In fact , as stimulus intensity is increased , it takes larger and larger increases to elicit increasingly smaller increments of sensation ( response ) . This relationship has been supported by numerous experimental studies ...
... response ) . In fact , as stimulus intensity is increased , it takes larger and larger increases to elicit increasingly smaller increments of sensation ( response ) . This relationship has been supported by numerous experimental studies ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women