Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 80
... respondents were asked to classify themselves according to their level of interest . In other words , people were asked to indicate whether they had ( 1 ) great , ( 2 ) moderate , ( 3 ) mild , or ( 4 ) no interest in the election ...
... respondents were asked to classify themselves according to their level of interest . In other words , people were asked to indicate whether they had ( 1 ) great , ( 2 ) moderate , ( 3 ) mild , or ( 4 ) no interest in the election ...
Halaman 198
... respondents were asked if they regularly turned to a particular person for advice concerning public affairs ( a rather general topic ) . Specifically , the question was asked : “ Do you know anyone around here who keeps up with the news ...
... respondents were asked if they regularly turned to a particular person for advice concerning public affairs ( a rather general topic ) . Specifically , the question was asked : “ Do you know anyone around here who keeps up with the news ...
Halaman 223
... respondents introduced a word or two into their version of the slogan to make it conform more closely to their verbal habits or to common modes of English speech . Thus , words such as is as , it's as , or is just as were variants of ...
... respondents introduced a word or two into their version of the slogan to make it conform more closely to their verbal habits or to common modes of English speech . Thus , words such as is as , it's as , or is just as were variants of ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women