Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 283
... relationship is to look at the two diagonals as well as the above correlations in a total configuration . It can be seen that the relationship between the newspaper's agenda at time 1 ( June ) and the voters ' agenda at time 2 ( October ) ...
... relationship is to look at the two diagonals as well as the above correlations in a total configuration . It can be seen that the relationship between the newspaper's agenda at time 1 ( June ) and the voters ' agenda at time 2 ( October ) ...
Halaman 347
... relationship . A few researchers , looking at each piece of research individually and finding flaws in design and / or methodology , conclude that the case has not been made for a causal relationship.2 So , in fact , the question of the ...
... relationship . A few researchers , looking at each piece of research individually and finding flaws in design and / or methodology , conclude that the case has not been made for a causal relationship.2 So , in fact , the question of the ...
Halaman 413
... relationships - television relationship , 366-367 health - television relationship , 361-366 history of the violence controversy , 347-348 prosocial behavior - television relationship , 354-358 race and ethnicity issues , 369-370 ...
... relationships - television relationship , 366-367 health - television relationship , 361-366 history of the violence controversy , 347-348 prosocial behavior - television relationship , 354-358 race and ethnicity issues , 369-370 ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women