Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 86
... question is not how much was printed , broadcast , or said , but how many in the audience attended and under- stood that information . The big question also includes another issue . Was the media exposure more or less evenly spread ...
... question is not how much was printed , broadcast , or said , but how many in the audience attended and under- stood that information . The big question also includes another issue . Was the media exposure more or less evenly spread ...
Halaman 97
... Questions That Guided the Research Generally , the research was designed to probe two broad questions concerning the relationship between the daytime serials and the audiences that attended to them . First was the question of the ...
... Questions That Guided the Research Generally , the research was designed to probe two broad questions concerning the relationship between the daytime serials and the audiences that attended to them . First was the question of the ...
Halaman 347
... question of TV vio- lence and its effect remained controversial . Perhaps some of the controversy resulted from the cautious conclusion of the surgeon general's committee ( chap- ter 14 , p . 336 ) , which appeared to lead to different ...
... question of TV vio- lence and its effect remained controversial . Perhaps some of the controversy resulted from the cautious conclusion of the surgeon general's committee ( chap- ter 14 , p . 336 ) , which appeared to lead to different ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women