Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 103
... Public Affairs A third research question guiding Herzog's examination of listeners and non- listeners was whether they differed in their interest in , and concern with , events in the news and public affairs , such as elections . The ...
... Public Affairs A third research question guiding Herzog's examination of listeners and non- listeners was whether they differed in their interest in , and concern with , events in the news and public affairs , such as elections . The ...
Halaman 198
... public affairs ( a rather general topic ) . Specifically , the question was asked : “ Do you know anyone around here who keeps up with the news and whom you can trust to let you know what is really going on ? ” About half of the women ...
... public affairs ( a rather general topic ) . Specifically , the question was asked : “ Do you know anyone around here who keeps up with the news and whom you can trust to let you know what is really going on ? ” About half of the women ...
Halaman 208
... public affairs . In summarizing the flow of influence on public affairs , the authors noted the following : The public affairs leaders among these women were different from those who were influential in marketing or fashions . Life ...
... public affairs . In summarizing the flow of influence on public affairs , the authors noted the following : The public affairs leaders among these women were different from those who were influential in marketing or fashions . Life ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women