Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 249
... programs that most children identified as their favorites were programs that the broadcasters referred to as " children's programs . " The central characters of such programs were usually animals , animated characters , or puppets ...
... programs that most children identified as their favorites were programs that the broadcasters referred to as " children's programs . " The central characters of such programs were usually animals , animated characters , or puppets ...
Halaman 360
... programs : one high in both violence and action , one low in violence and high in action , and one low in both . It was not possible to find a program high in violence and low in action . The second study used advertisements with ...
... programs : one high in both violence and action , one low in violence and high in action , and one low in both . It was not possible to find a program high in violence and low in action . The second study used advertisements with ...
Halaman 362
... programs or commercials . There were few informational programs dealing with health issues . In addition , 70 percent of the health information provided was considered inaccurate , misleading , or both , while only 30 percent was rated ...
... programs or commercials . There were few informational programs dealing with health issues . In addition , 70 percent of the health information provided was considered inaccurate , misleading , or both , while only 30 percent was rated ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women