Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 108
... problems with those of the long - suffering characters in the plays . Mostly , the listeners ' own problems were of a more minor nature , and they often magnified their own difficulties to a level where they were equated with those of ...
... problems with those of the long - suffering characters in the plays . Mostly , the listeners ' own problems were of a more minor nature , and they often magnified their own difficulties to a level where they were equated with those of ...
Halaman 109
... problem by being nice , she adopted a cheerful manner instead of being nasty . Those with children often found ways to handle behavioral problems in a different way . A listener who felt that women normally slapped their children when ...
... problem by being nice , she adopted a cheerful manner instead of being nasty . Those with children often found ways to handle behavioral problems in a different way . A listener who felt that women normally slapped their children when ...
Halaman 217
... problems of communication without the insistence that practical problems were of importance . Yet , this is the context within which the present research was carried out . The United States Air Force felt that a truly practical research ...
... problems of communication without the insistence that practical problems were of importance . Yet , this is the context within which the present research was carried out . The United States Air Force felt that a truly practical research ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women