Milestones in Mass Communication Research: Media EffectsMilestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 108
Some listeners found enjoyment in identifying their own problems with those of
the long-suffering characters in the plays. Mostly, the listeners' own problems
were of a more minor nature, and they often magnified their own difficulties to a
level ...
Some listeners found enjoyment in identifying their own problems with those of
the long-suffering characters in the plays. Mostly, the listeners' own problems
were of a more minor nature, and they often magnified their own difficulties to a
level ...
Halaman 109
In contrast, among those who regularly followed six or more, 50 percent claimed
to have been helped. Further efforts were made to understand just what
respondents meant by being "helped"; that is, what kinds of problems were
alleviated by ...
In contrast, among those who regularly followed six or more, 50 percent claimed
to have been helped. Further efforts were made to understand just what
respondents meant by being "helped"; that is, what kinds of problems were
alleviated by ...
Halaman 217
The United States Air Force felt that a truly practical research program into
communication problems would be one that had long range aims. They
recognized that the development of a full understanding of communication
procedures requires ...
The United States Air Force felt that a truly practical research program into
communication problems would be one that had long range aims. They
recognized that the development of a full understanding of communication
procedures requires ...
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Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adult agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women