Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
Dari dalam buku
Hasil 1-3 dari 82
Halaman 83
... presented by mass - mediated campaigns and more personal persuasion presented by family members or friends . Activation refers to the process of making something manifest or observable . In the case of a voter , it refers to bringing ...
... presented by mass - mediated campaigns and more personal persuasion presented by family members or friends . Activation refers to the process of making something manifest or observable . In the case of a voter , it refers to bringing ...
Halaman 175
... presented a “ moderate ” appeal in which dangers were described in a milder , more factual manner . This appeal , at its worst , emphasized mouth infections , sore swollen gums , and tooth decay . Form 3 , on the other hand , presented ...
... presented a “ moderate ” appeal in which dangers were described in a milder , more factual manner . This appeal , at its worst , emphasized mouth infections , sore swollen gums , and tooth decay . Form 3 , on the other hand , presented ...
Halaman 178
... presented the view that the Soviet Union would not be able to produce A - bombs in quantity for at least five years . One group , however , received a one - sided version and were presented only arguments that supported the speaker's ...
... presented the view that the Soviet Union would not be able to produce A - bombs in quantity for at least five years . One group , however , received a one - sided version and were presented only arguments that supported the speaker's ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
31 bagian lainnya tidak diperlihatkan
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women